Our story
Since 1996, Edita has done one thing with real conviction: make everyday snacks that Egyptians love and trust, and then keep making them better. What began with a single packaged croissant is now a house of eleven brands across seven segments, made in three countries and shared across more than twenty markets.
Where we started
In 1996, Edita Food Industries was founded on a simple belief: that a fresh, high-quality snack should be within everyone's reach. A year later, Molto introduced the first packaged croissant to Egypt and the region, and a category was born. That instinct, to spot what people want before the market offers it, has driven every decade since.
What we make
Today Edita competes across seven segments: Bakery, Cakes, Wafers, Rusks, Candy, Biscuits and Frozen. Eleven brands and more than 170 products carry names Egyptians have grown up with, from Molto and HOHOs to Twinkies, TODO, Freska, MiMiX, Oniro and Forni. We produce billions of packs a year on 36 production lines in state-of-the-art, ISO-certified facilities.
How far we reach
Edita's snacks travel to more than 20 markets across the Middle East and North Africa. We manufacture beyond Egypt as well, in Morocco since 2021 and in Iraq since 2024, and in 2026 we extended the rights to our cake brands across more than 45 African countries. At home, our brands enjoy 100% awareness and reach 65,000+ customers across all 27 governorates.
How we run
Edita is listed on the Egyptian Exchange (EFID.CA). Being public keeps us disciplined: it is how we hold prices honest and quality constant through volatile years. In 2025 we grew revenue 29.5% to EGP 20.9 billion, and we opened 2026 with a first quarter up 34.7%.
Our purpose
Vision
Setting the benchmark for snacking with our high-quality, innovative products.
Mission
Together, spreading joy through trusted brands.
Trust
We believe in mutual trust, and we value our people as our greatest asset, supporting their growth alongside the company's.
Responsibility
Responsibility toward our people, our consumers and our communities is built into how we operate, from quality to strategy.
Teamwork
The power of “we” is how we reach our goals.
Innovation
Innovation is what defines and leads us, and it always has.