Our network
Edita reaches more than 20 markets across the Middle East and North Africa, and manufactures in three countries. We support our distributors in each key market and keep widening our presence, market by market.
We manufacture here
Export markets · 20+
Cake-brand rights across Africa · 45+
Egypt, our home
Egypt is our primary market, where our brands enjoy 100% awareness and reach more than 65,000 customers across all 27 governorates. It is where we make most of what we sell, on 36 production lines in ISO-certified facilities.
Edita Morocco
In 2018, Edita partnered with leading Moroccan FMCG distributor Dislog Group to establish Edita Food Industry Morocco, opening access to more than 36 million consumers. Our first overseas facility began operating in December 2021 with HOHOs, and a second cake line for Twinkies followed in October 2022. Edita Morocco opened 2026 with 1Q revenue of EGP 154.6 million, up 21.3%.
Edita Iraq
In 2024, Edita entered Iraq by acquiring a 49% stake in Tuama Jebur Abbas (TJA), a well-established family-owned snack manufacturer, building on nearly two decades of exports to the market. The deal brought a fully operational plant with three production lines across 13,110 sqm, making Iraq our second direct manufacturing base after Morocco.
Growing across Africa
In January 2026, Edita acquired the trademark rights to HOHOs, Twinkies and Tiger Tail across more than 45 additional African countries, beyond the Middle East and North Africa, setting the stage for the next phase of regional growth.